Very often I hear people say that leaflet distribution doesn’t work. The problem is, most of these people haven’t actually tried it for themselves, they’ve heard these statements from other business owners who have tried it and most of the time, done it wrong. How can you deliver leaflets wrong? In this article we’ll be talking about how you can get the most from your leaflet marketing campaigns.
Sometimes, leaflets are kept in the windscreens of cars to get the attention of the customer. Care should be taken to see that the vehicle is not damaged in any way. Damage can be done when the wipers are lifted to keep the flyers. But this method can also be foiled if there is a sudden shower. The customer might also get wild to see the leaflet on his car and throw it away without a glance. These flyers can also cause a disturbance when they get blown over to the streets. The associated companies may be pulled up and made to collect the flyers from the roads too.
By this time you already know a lot about the company and how they are going to do the job. Now its time to ask how do they make sure the job is done. How do they make sure what are promising to you is actually done in reality also. Almost all companies have back checking systems. Some companies have really good systems and some don’t but its very important that you ask them about it.
Two weeks later, I had still sent out nothing. But I had finally identified the perceived threat: I was worried about blowing my credibility with my entire audience in one fell swoop. I knew that most people would open the first email just because it came from me, but what about the second email? In order to drive repeat opens, I would need to deliver relevance. The solution: I would send an email newsletter to one person only.
Work every day on the creative side: You have to show the right amount of business acumen to make a career in the music industry. You cannot simply create and leave it up to your music leaflet delivery or manager to turn you into a superstar. You have to put yourself out there. No getting around it. Still, it can become a chore really fast if you are not constantly revisiting the creative side. Keep your skills sharp by returning to what you love every day. Even though it may count as work, it will certainly not feel like it. And if it does, that can be a good gauge for whether or not you belong in the industry.
Next, go to blogger (operated by Google) where you can put together your very own blog with easy to follow instructions. You will need to update your blog on a regular basis depending on the nature of the topic. However, the blog will allow you to place direct links in open fashion right to your place of business.
Finally, never invest in a large leaflet distribution with your first leaflet distribution campaign. When starting a leaflet distribution, always start with a few thousand leaflets to test the market, maybe with 2 different designs to test which leaflet gives the best response rate. You can then commit to a larger distribution with the leaflet that achieved the best response rate.